Google integrates generative AI into search

10/05/2023 | Google

As the race to develop faster, better artificial intelligence continues, an article in The Guardian looks at the impact Dr Geoffrey Hinton has had on the industry following the news last week that he is quitting Google and compares the current moment with the making of the atomic bomb. 

Today, Google announced a trial (the article includes a video) integrating generative AI into ist Search for US users. The company said, "With new generative AI capabilities in Search, we’re now taking more of the work out of searching, so you’ll be able to understand a topic faster, uncover new viewpoints and insights, and get things done more easily." The new feature enables users to enter a query into the main search bar and receive an AI-generated response, along with traditional search results.

However, Neowin reports a development at Google's I/O 2023 conference revealing that the company's Bard AI Chatbot is still unavailable in the European Union, despite being available in over 180 countries. The significance of the omission can only be attributed to the EU's more robust privacy rules, including the General Data Protection Regulation (GDPR). 

This comes after a leaked memo by a Google engineer highlights the company is not in a position to win the AI race and that it and ChatGPT will ultimately lose out to the open-source community. 

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