Google confirms timeline of its Privacy Sandbox rollout

24/05/2023 | Google

Google has shared an update on the latest developments of its Privacy Sandbox initiative as the company works towards the deprecation of third-party cookies. Ahead of a full rollout in the second half of 2024, Google will begin deprecating third-party cookies for 1% of Chrome users in the 1st quarter of 2024. Before then, developers will be able to "simulate Chrome third-party cookie deprecation for a configurable percentage of their users," in the fourth quarter of 2023. Google also confirmed that Chrome's July release would make the Privacy Sandbox relevance and measurement tools available for developers.

UPDATE: 250523 - Digiday speaks with Google Senior Director of Product Management Victor Wong about the company's plans over the next 18 months as the Privacy Sandbox roll-out takes shape.  

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