Google has shared an update on the latest developments of its Privacy Sandbox initiative as the company works towards the deprecation of third-party cookies. Ahead of a full rollout in the second half of 2024, Google will begin deprecating third-party cookies for 1% of Chrome users in the 1st quarter of 2024. Before then, developers will be able to "simulate Chrome third-party cookie deprecation for a configurable percentage of their users," in the fourth quarter of 2023. Google also confirmed that Chrome's July release would make the Privacy Sandbox relevance and measurement tools available for developers.
UPDATE: 250523 - Digiday speaks with Google Senior Director of Product Management Victor Wong about the company's plans over the next 18 months as the Privacy Sandbox roll-out takes shape.
What is this page?
You are reading a summary article on the Privacy Newsfeed, a free resource for DPOs and other professionals with privacy or data protection responsibilities helping them stay informed of industry news all in one place. The information here is a brief snippet relating to a single piece of original content or several articles about a common topic or thread. The main contributor is listed in the top left-hand corner, just beneath the article title.
The Privacy Newsfeed monitors over 300 global publications, of which more than 3,250 summary articles have been posted to the online archive dating back to the beginning of 2020. A weekly roundup is available by email every Friday.