Google calls for EU-US data transfer framework

19/01/2022 | Google

Last week, the Austrian data protection authority ruled that using Google Analytics violates the EU General Data Protection Regulation. Since then, Google has issued a response outlining the facts relating to Google Analytics' privacy and data sharing practices. In the latest development in the tale, the President of Global Affairs and Chief Legal Officer at Google, Kent Walker, posted a blog article urging EU and US governments to finalise a new data transfer framework that "protects privacy and promotes prosperity." Walker went on to say how "a durable framework" will "bolster the transatlantic relationship" and "assure continued protection of people's right to privacy on both sides of the Atlantic." 

In its commentary of Google's response to the Austrian DPA's ruling, TechCrunch sums up Google's response as " The problem is, legally speaking, it’s irrelevant — as it’s roughly the equivalent of Walker saying ‘waaa, EU law is not fair!’." In a related piece, WIRED reports that in the absence of a new EU-US data transfer agreement, other countries may follow Austria's lead. 

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