Transparency needed around proposed third-party cookie methods

09/03/2022 | Gizmondo

Researchers looking at Google’s Federated Learning of Cohorts, the now-abandoned alternative to third-party cookies, said it was too hard to analyse the proposed tracking method. Ultimately, proposals that could “fundamentally alter the way the web works” shouldn’t be that hard to assess. They go on to say, “projects that change fundamental infrastructure need to be packaged with tools that researchers — and the public — can use to provide meaningful feedback” to provide a better future for the web.

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Flock of birds, Google Floc

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