Meta's new 'link history' feature tracks where users go on the internet

02/01/2024 | Gizmondo

Meta has announced a new Link History setting on its Facebook platform that creates a repository of all the links users click on. While users can opt-out, the company is promoting it as a value-added feature. However, the pop-up explaining the feature also mentions that this tracking method will help improve ads across Meta technologies. If the setting is switched off, the company promises to delete any Link History data within 90 days.

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