What if there is a way to present your privacy information so that it supports customer acquisition. Would that be valuable to your business? Believe it or not, this is precisely what the GDPR mandates. Alright, perhaps it doesn't state those aims exactly, but following its provisions to the letter will increase customer trust and loyalty, which in turn will drive sales growth. In this article, we explain how to transform your generic privacy notice into a reputation-enhancing transparency tool.