The rise of location tracking as a safety feature among Generation Z

24/06/2024 | Financial Times

A growing debate surrounds the acceptable level of online surveillance, particularly regarding location tracking and data sharing. While privacy advocates call for limited information sharing and increased privacy controls, a portion of Generation Z is embracing tracking as a means of feeling safer. The rise of location-sharing features in popular apps and social networks has normalised the idea of personal information sharing, leading to concerns about its potential impact on privacy and behavioural modification, whereby the knowledge of being tracked can lead to behavioural changes, raising questions about the possible implications of widespread surveillance.

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