Sam Altman's digital identity crypto project World launches in the UK
09/06/2025 | Financial Times
Off the back of its recent US launch, the digital identity and crypto project co-founded by OpenAI CEO Sam Altman, formerly known as Worldcoin, is now reportedly set to arrive in the UK. This week, World is preparing to introduce its iris-scanning technology and associated cryptocurrency token in a number of locations in London.
Adrian Ludwig, chief architect at Tools for Humanity, the developer of the technology, said: "The UK is certainly one of the more influential markets in the world . . . it punches well above its weight globally."
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