Facebook bans ad targeting for sexual, religious and political beliefs

10/11/2021 | Facebook

Facebook has announced plans to remove ad-targeting options that refer to sensitive topics like race, political beliefs or sexual orientation. Certain targeting categories will no longer be allowed on Facebook's platforms as of 19th January 2022. The company will also give users more control over ad content starting next year. Vice President of Product Marketing Graham Mudd said in a blog post; Facebook seeks to "better match" users' expectations while addressing feedback "on the importance of preventing advertisers from abusing the targeting options we make available." In other Facebook news, The Telegraph reveals that the company is under fire for failing to act on the recommendations from its 'Supreme Court' oversight board. Out of 69 cases, Facebook has implemented just 12 recommendations.

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