Facebook announces plans to enhance ad tech privacy

12/08/2021 | Facebook

Facebook has outlined its recent work on devising more privacy-enhancing technologies to incorporate into its marketing efforts. The  social media company hopes the integration of these technologies "will prove that personalisation remains possible and effective as our industry evolves to become less reliant on individual third-party data." Facebook also published a guide to privacy-enhancing tech and how it plans to apply them to advertisements.

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