The European Parliament has voted in favour of several changes to political advertising rules to preserve electoral integrity. MEPs voted 433 votes in favour, with 61 against and 110 abstentions. The new rules prohibit micro-targeting, banning non-EU entities from financing ad campaigns, strengthening sanctions for breaches and reducing timeframes for investigations. MEP Sandro Gozi said: "There is too much undue interference in our democratic processes... This law will not kill political advertising, despite rumours spread by large online platforms. Nor will it stymie our freedom of expression. It will only limit abusive political advertising." Talks will now begin between Parliament and the Council Presidency representing the member states.
Additional commentary in TechCrunch.
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