EU publishes final Code of Practice on Transparency of AI-Generated Content
Published: 10/06/2026
| European Commission
The European Commission has published its final Code of Practice on Transparency of AI-Generated Content, under Article 50 of the Artificial Intelligence Act (AI Act).
Applicable from 2 August 2026, the code was developed by independent experts through a process facilitated by the AI Office. The framework consists of two sections: rules for providers on the marking and detection of AI-generated and manipulated content, and rules for deployers on the labelling of deepfakes and AI-generated text. The EU has also created a set of icons for labelling.
The next steps involve the code undergoing an adequacy assessment by the Commission and the AI Board, and will be complemented by future scope guidelines. Although adherence is voluntary, the Commission is clear that overarching transparency requirements under Article 50 are legally binding. Signing the code allows providers and deployers to rely on its measures to demonstrate legal compliance across all member states, whereas non-signatories must demonstrate the adequacy of alternative measures.
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