ICO and Geman DPA approve Google's new cookie consent approach

14/04/2022 | EURACTIV

According to reports from EURACTIV in Germany, Google has said that it will amend its cookie consent policy to include the option to reject all cookies. The move represents a change from the company's earlier point of view: consenting to cookies through a single click requires less effort than rejecting them. Hamburg's Commissioner for Data Protection and Freedom of Information Thomas Fuchs said "Google has told us that they now want to establish this 'reject all' button step by step in the European Union, Switzerland and the UK."

Responding to the news, Stephen Bonner, Executive Director of Regulatory Futures and Innovation for the ICO, released a statement welcoming news of Google's revised approach to cookie consent. 

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