24/11/2021

EU Parliament

EU Parliament to adopt DMA on Tuesday and limit ad tracking

European Parliament's Internal Market and Consumer Protection Committee voted 42-2 in favour of an amended draft Digital Markets Act that includes a ban on targeted advertising.  This comes after a compromise was reached to replace a total ban of targeted advertising with a ban on processing the personal data of minors for commercial purposes, which includes marketing, profiling or behaviorally targeted ads. However, the text also clarifies that online service providers, including social networks and search engines, operating systems, online advertising services, cloud computing, and video-sharing services known as "gatekeepers" must "refrain from combining personal data for the purpose of delivering targeted or micro-targeted advertising", except if there is a "clear, explicit, renewed, informed consent", in line with the GDPR. 

In related news, MediaPost reports US lawmakers want Facebook to detail its targeted advertising practices against teenagers. A penned letter alleges Facebook's continued use of ad targeting as teenagers are "more influenced by marketing, less likely to realize a piece of content is an advertisement, and less able to grasp the harms of vast data collection." 

UPDATE: 251121 - Politico asks how the EU will structure enforcement, centrally or through member state regulators.

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Digital Markets Act

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