Google agrees to CMA commitments over cookie phasing out plans

12/06/2021 | Engadget

Google has agreed to a series of commitments with the UK Competition and Markets Authority over its intention to phase out cookies via its Privacy Sandbox proposal in a company blog last week. The commitments, which follow a CMA investigation, include limits on how Google can use user data for digital advertising after third-party cookies are removed and informing the CMA 60-days before it starts to remove cookies in order to allow the agency to reopen its investigation.

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