22/11/2021

EDPB

EDPB recommends ban on ads tracking or profiling users

During its November plenary session, the European Data Protection Board also adopted a statement on the Commission's Digital Services Package and Data Strategy requiring lawmakers to implement stricter regulations on targeted advertising. This should favour solutions that do not require user tracking or profiling and to consider "a phase-out leading to a prohibition of targeted advertising on the basis of pervasive tracking, while the profiling of children should overall be prohibited". Additional commentary in TechCrunch

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Targeted advertising

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