EDPB publishes Meta's EU/EEA behavioural ads ban binding decision

07/12/2023 | EDPB

The European Data Protection Board (EDPB) has published the details of its urgent binding decision, which directs the Irish Data Protection Commission (DPC) to impose a ban on Meta's processing of personal data for behavioural advertising across the whole of the European Union and the European Economic Area.

Anu Talus, EDPB chair, said: "After careful consideration, the EDPB considered it necessary to instruct the IE DPA to impose an EEA-wide processing ban, addressed to Meta IE. Already in December 2022, the EDPB Binding Decisions clarified that contract is not a suitable legal basis for the processing of personal data carried out by Meta for behavioural advertising. In addition, Meta has been found by the IE DPA to not have demonstrated compliance with the orders imposed at the end of last year. This has led to the use of the Art. 66 urgency procedure - a derogation from the usual cooperation procedure which can only be used in exceptional circumstances."

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