The 2022 Digital Consumer Trends Index from Econsultancy and relationship-marketing platform Cheetah Digital revealed the marketing preferences of 5,400 people in six countries. It identified that data privacy, protection of personal data when shared with a company, contests, loyalty programs and email marketing are the most popular tactics. However, creepy tactics, like location-based and retargeted advertisements, were unpopular with consumers.
What is this page?
You are reading a summary article on the Privacy Newsfeed, a free resource for DPOs and other professionals with privacy or data protection responsibilities helping them stay informed of industry news all in one place. The information here is a brief snippet relating to a single piece of original content or several articles about a common topic or thread. The main contributor is listed in the top left-hand corner, just beneath the article title.
The Privacy Newsfeed monitors over 300 global publications, of which more than 4,350 summary articles have been posted to the online archive dating back to the beginning of 2020. A weekly roundup is available by email every Friday.
