04/10/2021

Digiday

Ad tech continue illegal practices in Europe despite GDPR

Ad trackers are continuing to collect European citizens’ data without consent. According to claims made by ad security monitoring company Confiant, an average of 500,000 online ad impressions are illegally served in Europe, contradicting the users data-collection choices and digital rights under the GDPR. “We’re not alleging fraud,” said John Murphy, chief strategy officer of Confiant. “We’re just alleging that they’re tracking in an unauthorized fashion.”

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