The preliminary finding of the Norwegian Data Protection Authority (DPA), Datatilsynet, in its recent investigation, has concluded the use of Google Analytics is in violation of the EU General Data Protection Regulation (GDPR) rules on data transfers. While the current investigation focussed on Google Analytics version 3, the DPA points out that it could still reach a different conclusion for version 4, although it doesn't appear to have corrected the inherent issues. The DPA also reiterated its earlier recommendation to explore alternatives to Google Analytics and advised a formal decision could be reached by the end of April.
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