01/09/2021

Campaign

Are the UKs plans to replace GDPR good news for adland?

Marketing publication campaign magazine discusses the UK's plans to diverge from EU data protection rules with business leaders and marketing professionals. Recognising that cookies are on their way out regardless, the introduction questions whether Oliver Dowden's "ideas are in tune with the future of digital media." Views from the panel of guests are more mixed but overall sceptical of the government's intentions and ability to execute a successful strategy. A similar piece in The Drum also questions if the UK government will be able to execute an effective strategy to "cut red" tape and "box-ticking" while at the same time not endangering the UK's data adequacy with the EU, which is worth £85bn to the UK - 13% of GDP.

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