Combining US legislation & rulemaking to address AdTech

05/12/2022 | Brookings

In an op-ed for the Brookings Institution, Tisch Distinguished Visiting Fellow Cameron Kerry and Research Assistant Mishaela Robison proposed adding US Federal Trade Commission (FTC) rulemaking authority over digital advertising provisions in a potential federal privacy law. They argue that allowing FTC clarification on rules outlined within the proposed American Data Privacy and Protection Act (ADPPA) would "enable thoughtful and evidence-based decisions to get these boundaries right." However, they added that "the bar for making changes (to the ADPPA) is high" at this point in the US Congress' legislative calendar.

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