Seven months after Apple introduced its new App Tracking Transparency framework, the technology company is allowing application developers, including Snap and Facebook, to collect iPhone users' data for targeted advertising. The report originally in the Financial Times(£) reveals that companies are allowed to share anonymised and aggregated data not tied to specific user profiles. Facebook's Sheryl Sandberg said the platform is rebuilding its ad infrastructure using such data, while Snap said it plans to share user data to give advertisers "a more complete, real-time view."
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