26/04/2021

Apple

UPDATE: Apple's ad-tracking changes take effect 26th April

Apple has announced its App Tracking Transparency (ATT) framework for iOS 14.5 is set to launch on 26th April. Application developers seeking to remain on Apple's App Store must submit to a review of ATT requirements and then obtain user consent for approved tracking moving forward. Additionally, Apple made clear that user fingerprinting "continues to be a violation of the Apple Developer Program License Agreement." Reuters confirmed that Facebook is making changes to its advertising tools to comply with Apple's upcoming privacy update.

UPDATE: 260421 - Reuters reports that with the release of iOS 14.5, Apple has begun to enforce its App Tracking Transparency framework. Applications will be required to offer users an option to either accept or decline to have their information shared with third parties. Meanwhile, a group of nine German industry organisations filed a complaint with the country's competition regulator, the Bundeskartellamt, accusing Apple of antitrust violations tied to the ATT framework.

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Apple App Tracking Transparency (ATT) framework

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