An interview with Joe Jones: a career in data and the future of digital ads

28/02/2023 | AdExchanger

In an interview with AdExchanger, IAPP Research and Insights Director and former Deputy Director for International Data Transfers for the Department for Digital, Culture, Media and Sport (DCMS) Joe Jones speaks about his career before and after working for the UK government, what attracted him into data and GDPR, and where he sees the future for digital advertising. On the latter point, Joe Jones sees the possibility that we may end up in a world where targeted advertising requires consent but believes it will take time, will have to go through the courts, and will involve multiple appeals. And then there's the question about how data from a system and how algorithms unlearn everything they’ve learned. An interesting read. 

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