Clarity needed on UK CMA’s role in Google Privacy Sandbox

25/07/2021 | Ad Exchanger

An op-ed for AdExchanger writes that more clarification is needed about the Competition and Market Authority's oversight of Google's Privacy Sandbox. It suggests clarity around whether Google's specific commitments to the CMA will apply worldwide or in certain jurisdictions and recommends defining specific problems Google plans to address with the Privacy Sandbox. The article also suggests that the CMA should require Google to create an independent entity to manage the Privacy Sandbox. In related news, TechRepublic highlights exactly how search engine DuckDuckGo makes money - and why other search engines don't even need all the data they collect to do the same. 

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